Beyoncé promotes her new fragrance 'Pulse' at Macy's

Beyoncé is white hot while promoting her new fragrance, Pulse, at Macy’s Herald Square on Thursday (September 22) in New York City.

The night before, the 30-year-old pregnant entertainer attended a launch party for the perfume at Dream Downtown.

Bey recently sat down with ET Canada to chat about Pulse and also her pregnancy.

“It’s been great. I feel great. I feel very empowered and I feel the happiest I’ve ever been in my life,” she says in the interview, which airs tonight.

“I actually didn’t announce it in a statement. I said it’s better to just show everyone,” she added, referring to the 2011 MTV VMAs where she revealed her growing baby bump.

FYI: Beyonce is wearing Lanvin’s off-white silk crepe halter gown with cream lace Nicholas Kirkwood sandals.