Emma Watson: Lancome Ad Revealed!

Emma Watson shows off Lancome’s new red Rogue in Love lipstick and Vernis in Love nail polish in this new advertisement for the beauty brand.

 “The idea is to make this young generation — that has been a gloss fan — come back to using lipsticks,” Youcef Nabi, president of Lancome International, tells WWD. “At the same time, they were complaining about the fact that the classical lipsticks were heavy on lips. So we invented a formula which is a brand new generation of texture that is at the same time very intense color and six-hour perfect wear.”

 “We worked with Emma on the shade range,” added Nabi.